Perpetually Curious

Any time I read, well, practically anything, I always wonder how the lesson can be applied to live independent theater. A recent article from Nielsen Ratings proved no different. "Award Shows are Big Winners on Social Media"   got me thinking "How can live theater use social the way the awards shows do?" After all, the two events are very similar. For starters, they're both live events. Attendees are all in the same room together. There's often alcohol involved. There are distinct phases to the event: the pre-show, the live event itself, and post-show discussion. Secondly, like awards shows, theater productions should be culturally relevant, at least to the community in which the theater resides. These productions may even feature local celebrities or have other local cultural cache. I am a firm advocate that social engagement is but one leg of the three-legged online marketing stool. A regular email newsletter, a regularly updated website, and good...

Minimalism is everywhere these days. It's very in style, if getting rid of all your belongings and living with the bare necessities is your style. Don't get me wrong: I've toyed with the minimalism idea for several years now. Even as an extrovert who loves owning lots of "things that spark joy", there is still a threshold of "too much". I'd started paring down before we made the big move from the Triangle to the Coast and made sure to not RE-accumulate random things while we were in Morehead City. So when it came time to pack all our belongings again for moving, I embraced the opportunity to live with even less. I knew we'd be "in between" homes for a while and that what ever I kept had to be packed into two vehicles, along with my kid, dog, and cat. I looked up long-term travel on Pinterest, followed minimalist accounts on Instagram, and made sure I knew what self-care was non-negotiable for me during this time. And we'd a...