Perpetually Curious

Any time I read, well, practically anything, I always wonder how the lesson can be applied to live independent theater. A recent article from Nielsen Ratings proved no different. "Award Shows are Big Winners on Social Media"   got me thinking "How can live theater use social the way the awards shows do?" After all, the two events are very similar. For starters, they're both live events. Attendees are all in the same room together. There's often alcohol involved. There are distinct phases to the event: the pre-show, the live event itself, and post-show discussion. Secondly, like awards shows, theater productions should be culturally relevant, at least to the community in which the theater resides. These productions may even feature local celebrities or have other local cultural cache. I am a firm advocate that social engagement is but one leg of the three-legged online marketing stool. A regular email newsletter, a regularly updated website, and good