Bringing Patrons Back

I don't consider myself a marketer, but I will admit that my love of deepening relationships with patrons does fall firmly within the aspects of marketing. Seth Godin says in When Should We Add Marketing?: "Build virality and connection and remarkability into your product or service from the start and then the end gets a lot easier." That connection is what I'm interested in. How can an arts organization build connections from the start? It's not enough any more to assume the connection with the art itself will be enough to bring patrons back. We have to give them more: relationships with staff, with actors, with designers or directors, musicians, composers, writers, dancers, painters, sculptors, etc etc etc. Once we can open up and share the artists--not just the art--will we start to be remarkable.

Comments

New Year, New You Vision Board

VISION BOARDS! Let's get a couple of things clear, right at the start. THERE IS NO WRONG WAY TO MAKE A VISION BOARD. THIS IS NOT SCIENCE. You believe that putting pieces of pretty paper on another piece of paper calls into your life your deepest hopes and dreams, then you believe it with all your heart and soul. These are inspirational devices, not architectural blueprints. Ok, now that we have some caveats taken care of, the briefest of background before we get to the supplies and instructions (OH MY GOD THIS IS WHY THE ONLINE RECIPE BLOGS ARE LIKE THIS) I've been making vision boards consistently every year for my birthday (ish, usually on the new moon closest to my actual natal day) for a decade and before that on and off since college. I've always considered paper art as my chosen visual artistic medium, so vision boards were right up my manifestation alley. At one point in my life I wanted to work in magazine publishing (scratch that, I still do) so buying and keeping...

Hello Again! My 2024 Reading List

My final read of the year (oh, wow, I didn't realize I hadn't done one of these since 2020's list. What is time.) I read 48 books in 2024, slightly off my goal of a book a week, but not too shabby over all. As always, some books that will stay with me, some that were meh-for-me, and a bit of "book candy". This list is not the complete list (you can check my Ig highlight for that) but instead, the ones I really enjoyed or meant the most to me for this time of my life. These are in chronological order to when I read them. Memorable: Same as Ever: A Guide to What Never Changes by Morgan Housel This new book is a fantastic antidote to our current chicken little the sky is falling media culture (which he actually talks about it "Crazy is Normal. Calm plants the seeds of crazy.") The chapters are short, so overall a quick read, but one packed with thoughtful points. I'm pondering writing my own post about "The grass is always greener on the side fert...

Death & The Theater

I was listening to a recent episode of the Tim Ferris podcast and the guest, happiness scholar Arthur C. Brooks, was discussing death meditations. And the little lightbulb in my brain turned on with the thought, "We need to talk more about death in theaters." I know, I know, that seems like an illogical statement because it feels like we're always talking about the death of theater. This whole summer has been filled with articles and op-eds from across the country about how large regional theaters are dying in major cities. But that's not the kind of death Brooks was talking about, and in reality, it isn't death these articles are complaining about, either: they are trying to stay alive in a “E’s just resting” fashion, to find some kind of life-support for the theaters, to keep them going, receive new money from new audiences or donors, new shows, new gimmicks to draw more or different people in the door. Anything to keep from dying. We don't talk about death...

Perpetually Curious

Search This Blog