Monday, June 18, 2012
There are times I miss that format of communication. Short magazines can be not only incredibly gratifying to make but also extremely helpful to a particular audience. Like, say, tourists who are in town for one weekend and want to know what the cultural heartbeat is. My family and I recently visited the metro-Asheville area and picked up an abundance of monthly/bi-monthly/yearly printed magazines. Actual hard-copy, some glossy, some newsprint arts-and-culture magazines.* I pored through them, cover-to-cover, to find calendar listings, articles about restaurants, ads that looked cool, and information about local theaters. And, guess what!, we actually visited a few of the places we could (our limited schedule + business hours didn't always mesh).**
I understand the move away from print: it's expensive, it usually requires more than one person to make (writers don't often make good designers and vice versa), there may be advertising that has to be sold, planning, etc etc, ad nauseum. Building a website may be more labor-intensive up front, but is simply plug-n-play later on, and can be maintained by one person. But the downside to a website is this: audiences still have to find it. You can't put it under their nose at the local theater and the cool dive restaurant and at the Convention and Visitors Bureau and at the hip downtown store and at the local brewery with a tasting room and and and. You get my point: helping folks, whether tourists or locals, find out about cultural offerings requires repetition. A community which relies on a website is probably not going to get the kind of buzz they're hoping for. And a community which doesn't even offer one for the general public, but instead has a handful of independent bloggers covering the multiple scenes, will find itself again and again wondering why folks are still ONLY going to the S/O/B or Broadway touring shows instead of homegrown programming available.
It needn't be elaborate. It needn't be that expensive. It doesn't necessarily even need to be well-written (is there such a job as "copy editor" any more?). What a local culture rag does need is to be omnipresent.
*Full disclosure: there were some beer-related ones in there, too.
**And I happen to be one of those crazy people who tells the business where I found out about them. After all, I want to know my ROI. Wouldn't they?
Sunday, June 10, 2012
What a phenomenal weekend at the Americans for the Arts annual conference, held in beautiful San Antonio, TX. I have so many anecdotes, stories, lessons, and meetings I want to process and share.
It's been over 15 years since I've flown anywhere, 16 since I've worked a conference, and--unless you count a layover in Dallas when I was 8--I've never been to Texas. This had felt very magical, at times surreal, and I've had to think of it as my debutante ball in the arts administration world. The weekend had made me question what my path is and what the next steps are I need to take.
I will share many of the stories and insights soon, after I've had a chance to reflect and, well, unpack (miracle of modern technology: writing this on my phone in an airport). For now, I just want to thank the folks who were instrumental in making this weekend happen:
*Megan Cornett, director of Marketing, Admissions, and Communications for the graduate programs at Goucher,
*Katja Hill, who bravely tackled the box office while I was gone,
*MariaLaura Leslie, my networking partner and famous colleague,
*Kim and Dulcie, my Goucher table cohorts,
*Kristina, my link to brisket and beer,
*Ramona, the most perfect program director and the big picture thinker to my detail planner,
* and the most spectacular Liz, my AA fairy godmother and mentor.
Yeah, the music played me off stage a while ago. I'll say more later.