Friday, April 10, 2015

4 Lessons for Building an Artistic Career

I got the unexpected chance to catch up with my college chums Jared Axelrod and JR Blackwell when they were back in NC for a weekend visit in Greensboro. 
Jared holds his comic book
 "The Adventures of Comrade Cockroach"

Jared and JR, in addition to being some of the coolest people ever and a very dynamic couple, are both professional artists. By professional, I mean they are earning a living from their art.* They were in Greensboro to talk about building artistic careers after graduating from college.

They had 4 main points, all of which I heartily agree with. They work for any artist regardless of discipline (JR is a photographer, Jared is a writer and comic book artist).

1. Don't be afraid of 30.
There is only way to gain experience in life: living it. Every year or decade brings with it innumerable opportunities to learn. Building a body of work takes time. JR quoted a colleague who said, "It takes 10 years of working and putting your art out there to get to the point where someone finally says, "Oh, I've heard of you.""

I would also add that 30 isn't the end, either, as every decade after that brings the same opportunities. As someone coming into their "life's work" on the other side of 30, even the circuitous path can be helpful in figuring things out.

2. Don't open a coffee shop. 
JR told a great story about a friend who thought she wanted to open a coffee shop where actors and theater people would hang out and that's how she'd get into the theater business. JR said, "You're crazy. If you want to work in the theater, go work in the theater." If you want to be a photographer, go take pictures and post them. If you want to be a writer, write and self-publish. As Seth Godin routinely points out, it's easier than ever now to be an artist and find your tribe.

3. Don't follow your muse cause your muse is lazy.
Jared said this one and I had to laugh because it is so true. Any artist has to plan the work and then actually do the work, rather than wait for inspiration to hit and the "perfect" art to happen. Jared talked about how he was on Draft 4 of his current novel and he edits every day in order for the work to be as great as possible. The end result will be amazing, but that's because he's put in the time and effort to make it so. Even the most successful theater has to put in the work on audience building and pushing artists every single day.

4. Don't get caught up in your first success. 
Fail fast and often on the path to artistic sustainability. If an artistic idea doesn't pan out, or if it does but you don't feel like replicating it, that's fine. Learn from it and move on. I wrote about what is Failure really because too often we get stuck with a viewpoint of what is "right" or "wrong" or "success" when what is the crux of the matter is that we continue doing what we love and brings us joy. It may take a while to have this "pay off" (if ever, and that is a personal choice, too) but stopping creating because "it's not as good as the first one" will only mean you quit.

Jared and JR are brilliant people who have found their tribes and worked slowly and steadily to create their life doing what they love. Their work constantly inspires me to continue dreaming better ways to serve my artistic community. Decide on what art brings you the most joy to create and then imagine the happiest ultimate outcome from creation. Then go do it.

My daughter reading "Comrade Cockroach"
*As most artists at one point or another they've taken temp or tangentially related jobs.

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