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Saturday, January 14, 2012

Building a Case for Support

Whether you know you're doing it formally, or just making a list in your head, everyone builds a case for support for something you want. A nonprofit arts organization should write a formal case for support at least annually. It should be constructed by everyone who has a stake in the organization's fundraising effort and, ideally, it should also be contributed to by those with the longest institutional memory (who are likely also your best storytellers). 
[photo by my daughter] I'm a list maker and note taker.

But I also find myself building mini cases every day: "Why More Hours Has An Exponential ROI", "Why I Need An Intern", "Why Moving Would Benefit Us". These are slightly more than just a list of pros and cons, or simple nagging items, but well thought-out, reasoned arguments as to how these things can benefit not only me, but are actually win-win situations for all involved. These secondary lines are not written out as formally as the organizational one, but--just as the more elaborate one is useful as a communication tool with myriad audiences--these mini ones serve to keep me on topic with one-on-one audiences. 

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