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Thursday, September 18, 2014

Playing a different theater game

"Change isn't made by asking permission. We have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible." --Seth Godin

I am going to change the way people think about theater. From outside and from inside. When the nonprofit theater movement started, all it did was replace the business model. While this was genuinely revolutionary sixty+ years ago, it isn't any longer.

We all know the days of "if you build it, they will come" are over. Even leaving out all other forms of entertainment, there is simply too much noise in the theater industry, too much spectacle in our own backyards to hear or see everything.

But that's no reason to quit creating.

Artists make art. If they are equally good at marketing, or have someone willing to help, they find the tribe willing to support the art.

Let's change the rules about theater. Let's find our tribe.

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